Quantitative Surveys
Large samples from specific trades, fast.
- N=100 electricians in 48 hours — routine for us
- Cross-trade comparisons — survey multiple trades simultaneously
- Mobile-optimized — tradespeople respond from job sites
- High completion rates — 50%+ is our standard
Focus Groups & Workshops
We don’t just find warm bodies — we find participants who can articulate and discuss.
- Pre-screened for articulateness and engagement level
- Trade-specific groups or mixed-trade panels
- Online or in-person — we recruit for both
- Typical group size: 6-8 participants per session
Product Tests & Home-Use Tests
Tradespeople who test your products in real working conditions.
- On-site testing with structured feedback protocols
- Prototype evaluation before costly tooling investments
- Longitudinal testing over days or weeks
- Photo and video documentation from actual job sites
In-Depth Interviews
One-on-one conversations with highly specialized professionals.
- Master craftsmen with 20+ years of experience
- Business owners with purchasing decision authority
- Specialists in niche trades and techniques
- Flexible scheduling around job site hours
Hybrid Approaches
Combine methods for richer insights:
- Survey + follow-up interviews — quantitative first, then deep-dive
- Screening survey + focus group — identify the right participants, then discuss
- Product test + diary study — extended evaluation with regular check-ins
