Success Stories | Evolute
Leading industrial companies use Evolute as a direct line to their customers.
Evolute users are thrilled – these are their experiences
What excites them, how they use Evolute, and the value they get from the software.
“Easy to use, the fastest electrician feedback ever – Evolute creates real added value for all product managers!”
Success Story Schneider Electric
Schneider Electric is a multinational company specializing in digital automation and energy management, offering solutions for homes, buildings, data centers, infrastructure, and industries.
Challenge
Development projects often require customer feedback, which previously had to be obtained through sales or customer events – a time-consuming and tedious process. There was little transparency about how non-customers perceive the manufacturer and its products.
Process
The Evolute onboarding process covers topics such as creating, launching, and completing surveys as well as efficient community management. The product management team has an Evolute Champion who serves as the central contact person. On average, one survey is conducted weekly.
Result
Product managers have now aligned their work more towards customer orientation. Instead of making assumption-based decisions, they actively validate hypotheses. Evolute helped sharpen and prioritize the feature backlog. Additionally, Evolute enables trend queries, supporting data-based decisions for product range expansion.
“We were able to shorten processes in the development phase by approx. 10–20%. On a satisfaction scale of 1–10, we're at 9!”
Success Story OBO Bettermann
OBO Bettermann operates in the field of electrical and building installation technology and has 40 subsidiaries and production sites worldwide.
Challenge
The overall relationship and connection with tradespeople and installers plays a central role. Expanding this cooperation and strengthening the exchange must be pursued. However, it takes time to build a sufficiently large circle of 'trusted' tradespeople.
Process
The implementation process took place in three steps: 1. Clarifying the framework conditions for new software introduction. 2. Conducting the test phase with appropriate measures. 3. Transitioning to a long-term framework agreement.
Result
Through proximity to users, we gain valuable market feedback. In some projects, development was accelerated by 10–20% and pre-development costs were reduced through variant reduction. Team members were motivated and independently conducted surveys.
“Thanks to Evolute, we were able to increase the speed of decision-making in our project and significantly reduce the effort required for decision-making.”
Success Story WAGO
WAGO manufactures components for electrical interconnection technology as well as electronic components for automation technology.
Challenge
In the product development process, user feedback was needed. A costly and time-intensive process. This is where Evolute came into play.
Process
Recruiting tradespeople with specific requirements. Within just a few days of project start, the tradespeople were ready. 32 questions in different formats were defined: on tool usage, purchase motives, usage duration/type, and handling & ergonomics.
Result
40 opinions from tradespeople in 4 weeks, which decisively advanced product development. Away from assumptions, towards real feedback and products that meet real needs!
“At first we weren't sure if tradespeople would participate, but our experiences are good. In surveys, we received additional feedback beyond the answers that tradespeople enjoy participating and want to be invited to future surveys.”
Success Story FLEX
FLEX – A power tool manufacturer with 100 years of experience, combining innovation, product diversity, and customer engagement to create advanced solutions for efficient work on construction sites, workshops, and production halls.
Highlights
Tradespeople with specific tool interests needed to be surveyed. Field tester recruiting took place via social media. Identifying and reaching the target group was very difficult. Pre-qualification of field testers was achieved through screening questions.
Benefits
Fast access to specific product testers & individual consulting by Evolute on incentivization. Recruiting via social media significantly accelerated the process. Within the first week after project start, Evolute was able to provide first contacts to FLEX.
Sustainability
The Evolute project established the beginning of a long-term collaboration with tradespeople: 17% of surveyed tradespeople proactively thanked for the survey and offered to participate in future surveys. Two additional surveys were already conducted with the same panel.
“Thanks to Evolute, we not only reached a target group that was previously inaccessible to us, but even managed to build a community with them. The project was very successful and brought us real strategic added value.”
Success Story Grundfos
Grundfos is a world-leading manufacturer of pumps and pump systems headquartered in Denmark. The company operates in more than 80 countries worldwide and employs over 20,000 people.
Building a Community
With Evolute, Grundfos was able to survey a total of 43 landscapers within 4 weeks as part of a market study. Through this initial survey, Grundfos was able to build its own community available for ongoing exchange and further surveys.
Low effort, no distraction from day-to-day business
Thanks to the extensive Evolute question database and professional sparring, the 28-question survey was created quickly. Personalized thank-you messages were sent automatically and follow-up questions could be answered efficiently via the Evolute dashboard.
Market understood while building an own community
Grundfos was able to gain an excellent initial overview of the market and lay the foundation for a real community – in a target group that was previously inaccessible. The market study revealed numerous starting points for further surveys.
“Our biggest learning with Evolute? At first we were too cautious and prepared every tradesperson in a personal conversation. That was time-consuming and unnecessary! Thanks to Evolute's support, we now invite by email, tradespeople respond quickly, and the rate is sensational. Conclusion: Evolute is ideal for surveying users in their day-to-day work.”
Success Story Roto
Roto is a partner for window solutions around the roof. The range includes top-hung and pivot windows as well as flat roof windows in premium quality and in numerous sizes and designs.
Problem
The analog tradespeople community is too limited and infrequent. The annual event concept led to rare and limited feedback. Valuable feedback from non-customers was neglected. Digital feedback via survey software achieved disappointing single-digit response rates.
Solution
Thanks to Evolute, Roto was able to transform its analog tradespeople community into a digital advisory board, making it more flexible and time-independent. Not only previous participants but also non-customers are now part of this digital board. With Evolute, Roto achieves impressive 60% response rates.
Learn how to implement customer centricity in your product development
Free strategy call – no obligation, about 30 minutes.
Anselm Zebner
Co-Founder & CEO, Evolute CX GmbH